DDD LLC has been retained by the American Alliance of Museums (AAM), in collaboration with the Wallace Foundation, to organize a symposium in Philadelphia, PA in March 2016 around audience engagement. The Wallace Foundation will present its research, published in The Road to Results, about ways to build audiences proven most effective over ten years of grantmaking, primarily in the performing arts. Philadelphia arts leaders will participate in a cross-sector dialogue about evidence based decisions and organizational alignment necessary for this key measure of success and sustainability. The symposium will be followed by a series of workshops in 2016-17 with thought leaders, researchers and consumer behavior specialists to support strategic audience-related activities.